Short verdict
Good fit for
SMEs without SEO knowledge who want to know whether AI search engines mention them and want a to-do list in Dutch.
Less suited to
Anyone who wants to be able to stop straight away; on a monthly subscription you pay one more month after cancelling.
Key facts
- Pro €49 per month excl. VAT, 2 months free per year
- Daily measurements in ChatGPT, Gemini and Perplexity
- WordPress plan puts improvements live itself
What is Briljant?
Briljant is made by marketers from Groningen (Heresingel 19). Briljant works out the questions your customers ask AI and measures every day whether ChatGPT, Gemini and Perplexity mention your business, with and without your business name in the question. You get a to-do list with improvements and new copy, a report every 30 days, and with a read-only integration with Search Console and Analytics you see clicks and visits from AI assistants. You can chat about your own figures in the app. With the Automatic plan the WordPress plug-in puts up to 5 improvements live itself every week, and you can undo them with one click.
The privacy statement names Supabase as hosting, but not in which region. The terms only mention a data processing agreement if one has been declared applicable separately; we did not find one on the site.
Good: everything in Dutch, written for business owners without SEO knowledge. You pay with iDEAL, credit card or SEPA, and the first report is free without payment details.
Less good: support is by email only. “Cancel monthly” means a notice period of one month under the terms: after cancelling you pay one more full period. An annual subscription renews automatically if you do not cancel at least 30 days before the end.
How much does Briljant cost?
Starting price
€49 per month excl. VAT
Pro €49 per month for one website (extra website €39); Automatic for WordPress €99 per month (introductory price), which puts up to 5 improvements live itself every week; Agency €149 for 3 websites. 2 months free with annual billing. First a free report, then 7 days of Pro free with a payment method. Prices exclude VAT.
- No free plan
- ✓ 7-day free trial
Price alert for Briljant
According to the Briljant site on . The current plans are on the vendor's site. Has the price changed? Let us know.
Cancelling and switching
What Briljant itself says about cancelling, paying annually and taking your data with you. "Unknown" means we could not find it.
- Pay and cancel monthly
- Yes
- Notice period
- Monthly subscription with one month's notice; cancel an annual subscription at least 30 days before the end
- Discount for paying annually
- 17%
- One-off setup fee
- Unknown
- Exporting your data
- Unknown
Sources on the Briljant site: 1, 2. Checked on . Something no longer correct? Report an error.
The Netherlands check
Useful if you run a business in the Netherlands. "Unknown" means we could not verify it.
Support in Dutch: Yes
You would rather ask a question in Dutch, to someone who knows how things work in the Netherlands.
App in Dutch: Yes
SEO terms are hard enough as it is. A Dutch app helps, but apart from that you want keyword data for the Netherlands, because Dutch people search differently from English speakers.
Data in the EU: Unknown
An SEO tool gets access to your Search Console and Analytics, and sometimes to customer data in reports. If that is in the EU, you have less to arrange for transfers.
More about data in the EU →Data processing agreement: Unknown
If you connect Analytics or put client names in reports, the tool processes personal data for you and you need a data processing agreement.
More about the data processing agreement →Company in the Netherlands: Yes
A Dutch company falls under Dutch law. For some businesses that matters, for example in a dispute.
Checked on . Something no longer correct? Report an error.
The EU check
Where the company is based, who owns it and where your data is stored. This applies in every European country.
Headquarters: Groningen, Netherlands
In the EU or EFTA.
Owner: unknown
We found no source showing who owns the company, or that it is independent.
Data in the EU: unknown
A tool only gets the European badge if both its headquarters and its owner are verifiably in the EU or EFTA. All European software.
Integrations
According to its own site, Briljant integrates with, among others:
- Google Search Console
Google Analytics
WordPress
Alternatives to Briljant
User reviews
No reviews yet. Reviews do not count towards our verdict.
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Something not right?
We check everything on the Briljant site, but prices and terms change. Do you see an error, or are we missing an alternative? You don't need to log in. We check every report ourselves within 5 working days. How we handle corrections.
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Frequently asked questions about Briljant
How much does Briljant cost?
Paid plans for Briljant start at €49 per month excl. VAT. You can try it free for 7 days. Pro €49 per month for one website (extra website €39); Automatic for WordPress €99 per month (introductory price), which puts up to 5 improvements live itself every week; Agency €149 for 3 websites. 2 months free with annual billing. First a free report, then 7 days of Pro free with a payment method. Prices exclude VAT.
Who is Briljant for?
Briljant is aimed at freelancers and SMEs. Measures daily whether ChatGPT, Gemini and Perplexity mention you and tells you in plain Dutch what to improve.
Is Briljant available in Dutch?
Support is available in Dutch and the app is in Dutch.
Does Briljant support iDEAL and Peppol?
Briljant does not support Peppol.
Which banks and tools does Briljant integrate with?
Briljant integrates with Google Search Console, Google Analytics and WordPress, among others.