Short verdict
Good fit for
Web shops on Shopify, BigCommerce or Wix that want to grow their mailing list with pop-ups and send campaigns and automations to it.
Less suited to
Anyone who wants to send SMS to Dutch customers or keep their customer data in the EU.
Key facts
- SMS only in the US and Canada according to the pricing page
- Data in the US, with standard contractual clauses
- Data processing agreement is part of the terms
What is Privy?
Privy is a marketing tool for web shops from Privy Operations, LLC in Boston (US). You put pop-ups and other forms on your shop to collect email addresses and phone numbers, then send campaigns and automations by email and SMS. Contacts sync automatically with your Shopify, BigCommerce or Wix account. You pay by the number of mailable contacts, and if you only want pop-ups you can take a separate plan based on page views.
According to the pricing page, SMS works in the United States and Canada; Australia and the United Kingdom are “coming soon”. Privy does not mention the Netherlands. For a Dutch web shop, Privy is therefore mainly a tool for pop-ups and email.
According to the data processing agreement (privy.com/data-processing-addendum), data is processed outside the EEA, with standard contractual clauses for the transfer. All sub-processors, such as AWS, SparkPost and Twilio, are in the US. The data processing agreement is part of the terms. According to the terms, you can only cancel an annual plan at the renewal date, and you get no refund for an unused period.
Good: pop-ups, email and SMS in one tool, aimed at Shopify, with a 15-day free trial without a credit card.
Less good: no free plan, prices in dollars, SMS not mentioned for Dutch numbers and all data in the US.
How much does Privy cost?
Starting price
On request
Prices in dollars, based on the number of mailable contacts: Email from $30 per month up to 1,500 contacts, with unlimited sending. SMS is a paid add-on from $20 per month for 1,250 credits, with 250 credits included. Pop-ups only from $24 per month up to 10,000 page views. 15-day free trial without a credit card. The page names no annual price and no VAT.
- No free plan
- ✓ 15-day free trial
- The vendor does not say whether this is excl. VAT
Price alert for Privy
According to the Privy site on . The current plans are on the vendor's site. Has the price changed? Let us know.
The Netherlands check
Useful if you run a business in the Netherlands. "Unknown" means we could not verify it.
Support in Dutch: Unknown
You would rather ask a question in Dutch, to someone who knows how things work in the Netherlands.
App in Dutch: Unknown
An app in Dutch is quicker to use and avoids mistakes, also for colleagues who read less English.
Data in the EU: No
Data in the EU falls under the GDPR. Outside the EU, especially in the US, other laws can give access to your data.
More about data in the EU →Data processing agreement: Yes
If a tool processes personal data of your customers, the GDPR requires you to sign a data processing agreement.
More about the data processing agreement →Company in the Netherlands: No
A Dutch company falls under Dutch law. For some businesses that matters, for example in a dispute.
Checked on . Something no longer correct? Report an error.
The EU check
Where the company is based, who owns it and where your data is stored. This applies in every European country.
Headquarters: Boston, United States
Outside the EU and EFTA.
Owner: unknown
We found no source showing who owns the company, or that it is independent.
Privy is an American company or has an American parent. That means the US CLOUD Act applies: US authorities can require the company to hand over data, even if it is stored in the EU.
Data in the EU: no
A tool only gets the European badge if both its headquarters and its owner are verifiably in the EU or EFTA. All European software.
Integrations
According to its own site, Privy integrates with, among others:
Shopify
BigCommerce
Wix
Squarespace
WordPress
Klaviyo
Mailchimp
Zapier
Alternatives to Privy
- ActiveCampaignfrom €15 /month3 of 5 NL checkCompare
- LapostaFree plan, paid from €0 /month excl. VAT5 of 5 NL checkCompare
- Enormailfrom €15 /month excl. VAT5 of 5 NL checkCompare
- BrevoFree plan, paid from €0 /month2 of 5 NL checkCompare
All 18 alternatives to Privy →
Privy is based outside the EU. 12 European alternatives to Privy
User reviews
No reviews yet. Reviews do not count towards our verdict.
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Frequently asked questions about Privy
How much does Privy cost?
Privy does not list a price on its site; pricing is on request. You can try it free for 15 days. Prices in dollars, based on the number of mailable contacts: Email from $30 per month up to 1,500 contacts, with unlimited sending. SMS is a paid add-on from $20 per month for 1,250 credits, with 250 credits included. Pop-ups only from $24 per month up to 10,000 page views. 15-day free trial without a credit card. The page names no annual price and no VAT.
Who is Privy for?
Privy is aimed at freelancers and SMEs. Pop-ups, email and SMS for web shops on Shopify, BigCommerce and Wix, to grow your list and email your customers.
Does Privy store my data in the EU?
No, Privy does not store your data in the EU. You can sign a data processing agreement.
Does Privy support iDEAL and Peppol?
Privy does not support Peppol.
Which banks and tools does Privy integrate with?
Privy integrates with Shopify, BigCommerce, Wix, Squarespace, WordPress, Klaviyo, Mailchimp and Zapier, among others.