Metricool
Social media scheduling · for freelancers and SMEs
Spanish tool to plan and analyse social media, with a free plan and data in the EU.
- EU data
- European
On the Metricool website
Tool for planning and approving social media posts, owned by Italy's Bending Spoons since 2025.
Loomly has belonged to Bending Spoons since January 2025; according to the terms and privacy policy, the contracting party, Bending Spoons Operations S.p.A., is in Milan. Prices are in US dollars. The privacy policy does not say where data is stored. The terms do incorporate a data processing agreement (DPA) for personal data in social media content.
Below are the social media schedulers we checked.
We sometimes earn from a click. That does not change the order. How we make money
Social media scheduling · for freelancers and SMEs
Spanish tool to plan and analyse social media, with a free plan and data in the EU.
On the Metricool website
Social media scheduling · for SMEs and large companies
Extensive social media tool with scheduling, inbox, monitoring and reporting, mainly for teams.
On the Hootsuite website
Social media scheduling · for freelancers and SMEs
Simple social media scheduler with a free plan for 3 channels and prices per channel.
On the Buffer website · partner link
Social media scheduling · for freelancers and SMEs
Dutch scheduler for LinkedIn and Instagram, with a writing assistant and several brands in one account.
On the Postplanner website
Social media scheduling · for freelancers and SMEs
Open-source social media planner with AI help and API, as a cloud service or free to self-host.
On the Postiz website · partner link
Social media scheduling · for SMEs and large companies
Dutch tool for scheduling social media, social customer care and monitoring, from Eindhoven, with data in Frankfurt.
On the Coosto website
Social media scheduling · for freelancers and SMEs
Social media planner with a visual calendar, link-in-bio and AI help, strong on Instagram and TikTok.
On the Later website
Social media scheduling · for SMEs and large companies
Tool for planning and approving social media together, made for agencies and marketing teams.
On the Planable website
| Loomly | Metricool | Hootsuite | Buffer | |
|---|---|---|---|---|
| Price | On request | Free plan | On request | Free plan |
| Support in Dutch | Unknown | Unknown | Unknown | Unknown |
| App in Dutch | Unknown | Unknown | Unknown | Unknown |
| Data in the EU | Unknown | ✓ Yes | Unknown | Unknown |
| Data processing agreement | ✓ Yes | ✓ Yes | ✓ Yes | Unknown |
| Company in the Netherlands | ✕ No | ✕ No | ✕ No | ✕ No |
| Integrations | None known | Instagram, Facebook, TikTok, YouTube, Threads, LinkedIn, X, Pinterest, Google Business Profile, Bluesky, Twitch, Canva, Google Drive, Zapier, Make | Instagram, Facebook, X, Salesforce | Instagram, Facebook, TikTok, LinkedIn, X, YouTube, Threads, Pinterest, Google Business Profile, Bluesky, Mastodon, Canva, Zapier, Google Drive, Dropbox |
Facts checked on the vendors' websites.
Of the alternatives to Loomly we checked, Metricool has the lowest starting price, at €0 per month. Free for 1 brand with 20 scheduled posts per month (without LinkedIn and X). Starter from €16 per month with annual billing or €20 with monthly billing (up to 5 brands), Advanced from €43 per month with annual billing or €54 per month. Prices excl. VAT. Also check what the cheapest plan includes.
Metricool and Buffer have a free plan. Do check what it includes; it is often limited.
Of the alternatives to Loomly we checked: Postplanner and Coosto.
Of the alternatives to Loomly we checked: Metricool, Postplanner and Coosto.
Metricool, Buffer, Postplanner, Postiz and Later are aimed at freelancers.
All social media schedulers compared
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