Hootsuite
Social media scheduling · for SMEs and large companies
Extensive social media tool with scheduling, inbox, monitoring and reporting, mainly for teams.
On the Hootsuite website
Metricool: Spanish tool to plan and analyse social media, with a free plan and data in the EU.
The other social media scheduling tools we checked, with the highest overall score at the top.
We sometimes earn from a click. That does not change the order. How we make money
Social media scheduling · for SMEs and large companies
Extensive social media tool with scheduling, inbox, monitoring and reporting, mainly for teams.
On the Hootsuite website
Social media scheduling · for freelancers and SMEs
Simple social media scheduler with a free plan for 3 channels and prices per channel.
On the Buffer website · partner link
Social media scheduling · for freelancers and SMEs
Dutch scheduler for LinkedIn and Instagram, with a writing assistant and several brands in one account.
On the Postplanner website
Social media scheduling · for freelancers and SMEs
Open-source social media planner with AI help and API, as a cloud service or free to self-host.
On the Postiz website · partner link
Social media scheduling · for SMEs and large companies
Dutch tool for scheduling social media, social customer care and monitoring, from Eindhoven, with data in Frankfurt.
On the Coosto website
Social media scheduling · for freelancers and SMEs
Social media planner with a visual calendar, link-in-bio and AI help, strong on Instagram and TikTok.
On the Later website
Social media scheduling · for SMEs and large companies
Tool for planning and approving social media together, made for agencies and marketing teams.
On the Planable website
| Metricool | Hootsuite | Buffer | Postplanner | |
|---|---|---|---|---|
| Price | Free plan | On request | Free plan | from €19/month excl. VAT |
| Support in Dutch | Unknown | Unknown | Unknown | ✓ Yes |
| App in Dutch | Unknown | Unknown | Unknown | Unknown |
| Data in the EU | ✓ Yes | Unknown | Unknown | ✓ Yes |
| Data processing agreement | ✓ Yes | ✓ Yes | Unknown | ✓ Yes |
| Company in the Netherlands | ✕ No | ✕ No | ✕ No | ✓ Yes |
| Integrations | Instagram, Facebook, TikTok, YouTube, Threads, LinkedIn, X, Pinterest, Google Business Profile, Bluesky, Twitch, Canva, Google Drive, Zapier, Make | Instagram, Facebook, X, Salesforce | Instagram, Facebook, TikTok, LinkedIn, X, YouTube, Threads, Pinterest, Google Business Profile, Bluesky, Mastodon, Canva, Zapier, Google Drive, Dropbox | LinkedIn, Instagram |
Facts checked on the vendors' websites.
Of the alternatives to Metricool we checked, Postplanner has the lowest starting price, at €19 per month. Starter €19 per month for 1 brand, 2 channels, 25 AI texts and 50 posts scheduled ahead. Professional €49 (3 brands, 5 channels per brand, 100 AI texts, 250 posts and your whole team at no extra cost), Business €99 (10 brands, 10 channels per brand, 500 AI texts, 1,000 posts). Billed monthly and cancellable monthly. First 14 days free with all features, without payment details. Prices exclude 21% VAT. Also check what the cheapest plan includes.
Buffer has a free plan. Do check what it includes; it is often limited.
Of the alternatives to Metricool we checked: Postplanner and Coosto.
Of the alternatives to Metricool we checked: Postplanner and Coosto.
Buffer, Postplanner, Postiz and Later are aimed at freelancers.
All social media schedulers compared
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