Hootsuite has its headquarters in Vancouver, Canada, outside the EU and EFTA. The guide has 3 social media schedulers from the same category with headquarters in the EU or EFTA, with the most points from the Netherlands check at the top. Of these, 3 store your data in the EU and 2 are Dutch companies.
Social media scheduling · Heerjansdam, Netherlands · for freelancers and SMEs
Dutch scheduler for LinkedIn and Instagram, with a writing assistant and several brands in one account.
On the Postplanner website
Social media scheduling · Eindhoven, Netherlands · for SMEs and large companies
Dutch tool for scheduling social media, social customer care and monitoring, from Eindhoven, with data in Frankfurt.
On the Coosto website
Social media scheduling · Madrid, Spain · for freelancers and SMEs
Spanish tool to plan and analyse social media, with a free plan and data in the EU.
On the Metricool website
| Hootsuite | Postplanner | Coosto | Metricool | |
|---|---|---|---|---|
| Price | On request | from €19/month excl. VAT | from €249/month | Free plan |
| Support in Dutch | Unknown | ✓ Yes | ✓ Yes | Unknown |
| App in Dutch | Unknown | Unknown | Unknown | Unknown |
| Data in the EU | Unknown | ✓ Yes | ✓ Yes | ✓ Yes |
| Data processing agreement | ✓ Yes | ✓ Yes | Unknown | ✓ Yes |
| Company in the Netherlands | ✕ No | ✓ Yes | ✓ Yes | ✕ No |
| Integrations | Instagram, Facebook, X, Salesforce | LinkedIn, Instagram | Salesforce, WhatsApp Business, Google Analytics 4, ChatGPT | Instagram, Facebook, TikTok, YouTube, Threads, LinkedIn, X, Pinterest, Google Business Profile, Bluesky, Twitch, Canva, Google Drive, Zapier, Make |
| Headquarters | Vancouver, Canada | Heerjansdam, Netherlands | Eindhoven, Netherlands | Madrid, Spain |
Facts checked on the vendors' websites.
With headquarters in the EU or EFTA and the most points from the Netherlands check: Postplanner (Heerjansdam, Netherlands, 4 of 5), Coosto (Eindhoven, Netherlands, 3 of 5) and Metricool (Madrid, Spain, 2 of 5).
Hootsuite has its headquarters in Vancouver, Canada.
Of the alternatives we checked: Postplanner and Coosto.
Of the European alternatives to Hootsuite we checked, Metricool has the lowest starting price, at €0 per month. Free for 1 brand with 20 scheduled posts per month (without LinkedIn and X). Starter from €16 per month with annual billing or €20 with monthly billing (up to 5 brands), Advanced from €43 per month with annual billing or €54 per month. Prices excl. VAT. Also check what the cheapest plan includes.
Metricool has a free plan. Do check what it includes; it is often limited.
Of the European alternatives to Hootsuite we checked: Postplanner and Coosto.
All 3 we checked: Postplanner, Coosto and Metricool.
Postplanner and Metricool are aimed at freelancers.
All social media schedulers compared · All European alternatives
We get a fee if you take out a subscription through us. That does not change our verdict.
