Short verdict
Good fit for
Marketing teams that want to collect leads with video and see who watched what.
Less suited to
Anyone who wants data in the EU: Wistia stores and processes everything in the US.
Key facts
- Free version with 25 GB storage; Business $79 per month billed annually
- Data in the US, transfers under the EU-US Data Privacy Framework
- Data processing agreement through the Trust Center
What is Wistia?
Wistia is a marketing video platform from Wistia, Inc. in Cambridge (Massachusetts, US). You host videos without ads in a customisable player, with forms and buttons in the video, per-viewer heatmaps and A/B tests. It includes a recording studio and AI editing, and webinars with registration and on-demand replay are an add-on to Business. With Signals, viewing data goes to HubSpot, Marketo or Pardot.
According to its privacy policy, Wistia stores and processes all personal data in the US. For data from the EU, Wistia relies on the EU-US Data Privacy Framework, with standard contractual clauses as a fallback. You request the data processing agreement in the Trust Center.
Good: strong analytics and lead forms inside the video, a usable free version and a 14-day free trial.
Less good: prices in dollars, everything in the US, and integrations with marketing software only in the $329 per month plan. You get no refund when you cancel.
How much does Wistia cost?
Starting price
On request
Prices in dollars, per month billed annually: Business $79 (3 users, 250 GB storage, 1 TB bandwidth), Business + Signals $329 with integrations with HubSpot, Marketo and Pardot. Extra user $25. Monthly billing exists, annual billing saves 20%; the page does not give monthly prices. Webinars are an add-on to Business. Free: 1 user, 25 GB storage, with Wistia branding. 14-day free trial without a credit card.
- ✓ Free plan
- ✓ 14-day free trial
- The vendor does not say whether this is excl. VAT
Price alert for Wistia
According to the Wistia site on . The current plans are on the vendor's site. Has the price changed? Let us know.
Cancelling and switching
What Wistia itself says about cancelling, paying annually and taking your data with you. "Unknown" means we could not find it.
- Pay and cancel monthly
- Unknown
- Notice period
- Cancel any time at the end of the billing period, without a refund
- Discount for paying annually
- 20%
- One-off setup fee
- Unknown
- Exporting your data
- Unknown
Source on the Wistia site: 1. Checked on . Something no longer correct? Report an error.
The Netherlands check
Useful if you run a business in the Netherlands. "Unknown" means we could not verify it.
Support in Dutch: Unknown
You would rather ask a question in Dutch, to someone who knows how things work in the Netherlands.
App in Dutch: Unknown
An app in Dutch is quicker to use and avoids mistakes, also for colleagues who read less English.
Data in the EU: No
At a webinar, attendees leave their name and email address, and sometimes questions or chat messages. If those are stored with an American vendor, it matters under which rules the data goes to the US.
More about data in the EU →Data processing agreement: Yes
Webinar registrations and viewing data per visitor are personal data that the vendor processes for you. Then you need a data processing agreement.
More about the data processing agreement →Company in the Netherlands: No
A Dutch company falls under Dutch law. For some businesses that matters, for example in a dispute.
Checked on . Something no longer correct? Report an error.
The EU check
Where the company is based, who owns it and where your data is stored. This applies in every European country.
Headquarters: Cambridge, United States
Outside the EU and EFTA.
Owner: independent company (United States)
Bought out its investors in 2017. Source, checked on .
Wistia is an American company or has an American parent. That means the US CLOUD Act applies: US authorities can require the company to hand over data, even if it is stored in the EU.
Data in the EU: no
A tool only gets the European badge if both its headquarters and its owner are verifiably in the EU or EFTA. All European software.
Integrations
According to its own site, Wistia integrates with, among others:
HubSpot- Marketo
- Pardot
Alternatives to Wistia
- WebinarGeekfrom €99 /month3 of 5 NL checkCompare
- VIXYfrom €299 /month4 of 5 NL checkCompare
- hihahofrom €208.08 /month4 of 5 NL checkCompare
- mavefrom €29 /month2 of 5 NL checkCompare
All 6 alternatives to Wistia →
Wistia is based outside the EU. 5 European alternatives to Wistia
User reviews
No reviews yet. Reviews do not count towards our verdict.
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Something not right?
We check everything on the Wistia site, but prices and terms change. Do you see an error, or are we missing an alternative? You don't need to log in. We check every report ourselves within 5 working days. How we handle corrections.
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Frequently asked questions about Wistia
How much does Wistia cost?
Wistia has a free plan. You can try it free for 14 days. Prices in dollars, per month billed annually: Business $79 (3 users, 250 GB storage, 1 TB bandwidth), Business + Signals $329 with integrations with HubSpot, Marketo and Pardot. Extra user $25. Monthly billing exists, annual billing saves 20%; the page does not give monthly prices. Webinars are an add-on to Business. Free: 1 user, 25 GB storage, with Wistia branding. 14-day free trial without a credit card.
Who is Wistia for?
Wistia is aimed at SMEs and large companies. American video platform for marketing: ad-free hosting, per-viewer analytics and webinars as an add-on.
Does Wistia store my data in the EU?
No, Wistia does not store your data in the EU. You can sign a data processing agreement.
Does Wistia support iDEAL and Peppol?
Wistia does not support Peppol.
Which banks and tools does Wistia integrate with?
Wistia integrates with HubSpot, Marketo and Pardot, among others.