American keyword and competitor research tool for SEO and Google Ads, from SpyFu, Inc.
SpyFu is a keyword and competitor research tool for SEO and Google Ads, from SpyFu, Inc. in the United States. According to its privacy policy, everything you give SpyFu is transferred from the EU to the US. We found no data processing agreement (DPA) in that policy, and we do not know whether SpyFu offers one. The pricing page refused our requests, and we could not establish who owns the company.
Below are the SEO tools we checked.
We sometimes earn from a click. That does not change the order. How we make money
SEO tools · for freelancers and SMEs
Measures whether ChatGPT, Perplexity and Google AI mention your business, with free scans and paid tracking from €29.95.
On the Teun.ai website
SEO tools · for freelancers and SMEs and large companies
SEO tool for backlinks, keywords and site audits, with a free plan for your own site and a Dutch app.
On the Ahrefs website
SEO tools · for freelancers and SMEs
Measures daily whether ChatGPT, Gemini and Perplexity mention you and tells you in plain Dutch what to improve.
On the Briljant website
SEO tools · for freelancers and SMEs and large companies
Extensive SEO suite for keywords, competitors, rankings and site audits, with a Dutch database.
On the Semrush website
SEO tools · for freelancers and SMEs
Free SEO plugin for WordPress from Wijchen, with a readability analysis that also checks Dutch texts.
On the Yoast SEO website
SEO tools · for freelancers and SMEs
Simple SEO audit with a to-do list, keyword positions and competitor analysis, made in Katwijk.
On the SiteGuru website
SEO tools · for freelancers and SMEs
SEO platform for rank tracking, keyword research and site audits, with a 14-day free trial and no credit card.
On the SE Ranking website
SEO tools · for SMEs and large companies
Amsterdam platform that tracks how ChatGPT, Gemini and other AI search engines mention your brand.
On the Promptwatch website
SEO tools · for SMEs and large companies
Measure how often ChatGPT, Gemini, Copilot and Google AI Overviews mention your brand, from a company in Berlin.
On the Peec AI website
SEO tools · for freelancers and SMEs
SEO software plus outsourced work (blog articles, on-page optimisation, backlinks) from $99 per month per site.
On the Ranked AI website · partner link
| SpyFu | Teun.ai | Ahrefs | Briljant | |
|---|---|---|---|---|
| Price | Unknown | Free plan, paid from €29.95/month | Free plan | from €49/month excl. VAT |
| Support in Dutch | Unknown | ✓ Yes | Unknown | ✓ Yes |
| App in Dutch | Unknown | ✓ Yes | ✓ Yes | ✓ Yes |
| Data in the EU | ✕ No | Unknown | ✕ No | Unknown |
| Data processing agreement | Unknown | Unknown | ✓ Yes | Unknown |
| Company in the Netherlands | ✕ No | ✓ Yes | ✕ No | ✓ Yes |
| Integrations | None known | Google Search Console, WordPress | Google Search Console, Google Analytics, Looker Studio, WordPress | Google Search Console, Google Analytics, WordPress |
Facts checked on the vendors' websites.
Of the alternatives to SpyFu we checked, Ahrefs has the lowest starting price, at €0 per month. Ahrefs Free (formerly Webmaster Tools) is free for your own verified sites: Site Audit, Site Explorer and Web Analytics with limits. Starter €27 per month for keyword and competitor research, Lite €119 per month for 1 user. Paying annually saves up to 17%. Also check what the cheapest plan includes.
Teun.ai, Ahrefs, Semrush, Yoast SEO and SiteGuru have a free plan. Do check what it includes; it is often limited.
Of the alternatives to SpyFu we checked: Teun.ai, Briljant and Promptwatch.
Of the alternatives to SpyFu we checked: Peec AI.
Teun.ai, Ahrefs, Briljant, Semrush, Yoast SEO, SiteGuru, SE Ranking and Ranked AI are aimed at freelancers.
We get a fee if you take out a subscription through us. That does not change our verdict.
