Semrush has its headquarters in Boston, United States (sEMrush Inc.; the EU contact point is Semrush CZ s.r.o. in Prague), outside the EU and EFTA. According to our check, Semrush does not store your data in the EU. The guide has 6 SEO tools from the same category with headquarters in the EU or EFTA, with the most points from the Netherlands check at the top. Of these, 1 stores your data in the EU and 5 are Dutch companies.
SEO tools · Groningen, Netherlands · for freelancers and SMEs
Measures daily whether ChatGPT, Gemini and Perplexity mention you and tells you in plain Dutch what to improve.
On the Briljant website
SEO tools · Amsterdam, Netherlands · for freelancers and SMEs
Measures whether ChatGPT, Perplexity and Google AI mention your business, with free scans and paid tracking from €29.95.
On the Teun.ai website
SEO tools · Berlijn, Germany · for SMEs and large companies
Measure how often ChatGPT, Gemini, Copilot and Google AI Overviews mention your brand, from a company in Berlin.
On the Peec AI website
SEO tools · Amsterdam, Netherlands · for SMEs and large companies
Amsterdam platform that tracks how ChatGPT, Gemini and other AI search engines mention your brand.
On the Promptwatch website
SEO tools · Katwijk, Netherlands · for freelancers and SMEs
Simple SEO audit with a to-do list, keyword positions and competitor analysis, made in Katwijk.
On the SiteGuru website
SEO tools · Wijchen, Netherlands · for freelancers and SMEs
Free SEO plugin for WordPress from Wijchen, with a readability analysis that also checks Dutch texts.
On the Yoast SEO website
| Semrush | Briljant | Teun.ai | Peec AI | |
|---|---|---|---|---|
| Price | Free plan | from €49/month excl. VAT | Free plan, paid from €29.95/month | On request |
| Support in Dutch | Unknown | ✓ Yes | ✓ Yes | Unknown |
| App in Dutch | Unknown | ✓ Yes | ✓ Yes | Unknown |
| Data in the EU | ✕ No | Unknown | Unknown | ✓ Yes |
| Data processing agreement | ✓ Yes | Unknown | Unknown | ✓ Yes |
| Company in the Netherlands | ✕ No | ✓ Yes | ✓ Yes | ✕ No |
| Integrations | Google Search Console, Google Analytics, Looker Studio, WordPress, Google Bedrijfsprofiel | Google Search Console, Google Analytics, WordPress | Google Search Console, WordPress | Looker Studio |
| Headquarters | Boston, United States | Groningen, Netherlands | Amsterdam, Netherlands | Berlijn, Germany |
Facts checked on the vendors' websites.
With headquarters in the EU or EFTA and the most points from the Netherlands check: Briljant (Groningen, Netherlands, 3 of 5), Teun.ai (Amsterdam, Netherlands, 3 of 5) and Peec AI (Berlijn, Germany, 2 of 5).
Semrush has its headquarters in Boston, United States. SEMrush Inc.; the EU contact point is Semrush CZ s.r.o. in Prague.
Of the alternatives we checked: Briljant, Teun.ai, Promptwatch, SiteGuru and Yoast SEO.
Of the European alternatives to Semrush we checked, Yoast SEO has the lowest starting price, at €0 per month. The plugin is free. Yoast SEO Premium costs €118.80 per year excl. VAT (€9.90 per month converted). On a first purchase you get your money back within 30 days. Also check what the cheapest plan includes.
Teun.ai, SiteGuru and Yoast SEO have a free plan. Do check what it includes; it is often limited.
Of the European alternatives to Semrush we checked: Briljant, Teun.ai and Promptwatch.
Of the European alternatives to Semrush we checked: Peec AI.
Briljant, Teun.ai, SiteGuru and Yoast SEO are aimed at freelancers.
All SEO tools compared · All European alternatives
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