Kit: Email marketing tool for creators (formerly ConvertKit), free up to 10,000 subscribers, with digital product sales.
The other email marketing tools we checked, with the highest overall score at the top.
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Email marketing · for freelancers and SMEs and large companies
Platform for email marketing, automation and CRM, with an EU data centre for European customers.
On the ActiveCampaign website
Email marketing · for freelancers and SMEs
Send newsletters and automations, with servers in the Netherlands and free use up to 2,000 contacts.
On the Laposta website
Email marketing · for freelancers and SMEs
Simple newsletter tool from Amsterdam with unlimited sending and data in the Netherlands.
On the Enormail website
Email marketing · for freelancers and SMEs and large companies
French tool for email, SMS and WhatsApp marketing with a free plan of 300 emails per day.
On the Brevo website
Email marketing · for freelancers and SMEs
Email marketing tool with newsletters, automations, landing pages and a free plan up to 250 subscribers.
On the MailerLite website
Email marketing · for SMEs and large companies
Platform for email and SMS to web shop customers, with segmentation on ordering and click behaviour.
On the Klaviyo website
Email marketing · for freelancers and SMEs and large companies
Email marketing tool with a free plan up to 250 contacts and many web shop integrations.
On the Mailchimp website
Email marketing · for freelancers and SMEs and large companies
Dutch version of ActiveCampaign for email marketing and automation, with Dutch support.
On the MailBlue website
Email marketing · for freelancers and SMEs
Email marketing with one package per contact tier, servers in the Netherlands and Germany, cancellable monthly.
On the Xendy website
Email marketing · for freelancers and SMEs and large companies
German newsletter tool with servers in Germany and the EU, double opt-in by default and a free plan.
On the CleverReach website
Email marketing · for SMEs and large companies
Email marketing from Haarlem priced by the number of emails sent, hosted in the Netherlands, with Dutch support.
On the MailCamp website
Email marketing · for freelancers and SMEs
Belgian newsletter service that charges per email sent, with a free plan up to 1,000 subscribers.
On the YMLP website
Email marketing · for freelancers and SMEs
Newsletter platform for creators and businesses, free up to 2,500 subscribers with unlimited sending.
On the beehiiv website
Email marketing · for SMEs and large companies
Belgian email marketing tool with marketing CRM, forms and automation, with unlimited sending per contact tier.
On the Flexmail website
Email marketing · for SMEs and large companies
Marketing platform for email, SMS and automation from Amsterdam, with all data in the EU.
On the Copernica website
Email marketing · for freelancers and SMEs
Pop-ups, email and SMS for web shops on Shopify, BigCommerce and Wix, to grow your list and email your customers.
On the Privy website
Email marketing · for SMEs and large companies
Email marketing and marketing automation from the Dutch company Spotler, aimed at medium and large organisations.
On the Spotler Mail+ website
Email marketing · for SMEs
Managed mailboxes and domains for cold outreach email, set up for sending through tools like Instantly.
On the Scaledmail website
| Kit | ActiveCampaign | Laposta | Enormail | |
|---|---|---|---|---|
| Price | Free plan | from €15/month | Free plan | from €15/month excl. VAT |
| Support in Dutch | Unknown | Unknown | ✓ Yes | ✓ Yes |
| App in Dutch | Unknown | ✓ Yes | ✓ Yes | ✓ Yes |
| Data in the EU | ✕ No | ✓ Yes | ✓ Yes | ✓ Yes |
| Data processing agreement | ✓ Yes | ✓ Yes | ✓ Yes | ✓ Yes |
| Company in the Netherlands | ✕ No | ✕ No | ✓ Yes | ✓ Yes |
| Integrations | Shopify, WordPress, Zapier, Canva, Circle, Linktree | Shopify, WooCommerce, Mollie, Salesforce, WordPress, Zapier | Shopify, WooCommerce, Lightspeed, CCV Shop, Mijnwebwinkel, AFAS, Teamleader, WordPress | WooCommerce, CCV Shop, Plug&Pay, Calendly, Elementor, Zapier |
Facts checked on the vendors' websites.
Of the alternatives to Kit we checked, Laposta has the lowest starting price, at €0 per month. Free up to 2,000 contacts and 12,000 newsletters per month, with a Laposta reference under every email and email-only support. A subscription starts at €210 per year (converted €17.50 per month) for up to 500 contacts, without advertising and with phone support. Prices are excl. VAT. You can also buy separate mail credits. Also check what the cheapest plan includes.
Laposta, Brevo, MailerLite, Klaviyo, Mailchimp, CleverReach, YMLP and beehiiv have a free plan. Do check what it includes; it is often limited.
Of the alternatives to Kit we checked: Laposta, Enormail, MailBlue, Xendy, MailCamp, YMLP, Flexmail, Copernica and Spotler Mail+.
Of the alternatives to Kit we checked: ActiveCampaign, Laposta, Enormail, Brevo, MailerLite, MailBlue, Xendy, CleverReach, MailCamp, YMLP, Copernica and Spotler Mail+.
ActiveCampaign, Laposta, Enormail, Brevo, MailerLite, Mailchimp, MailBlue, Xendy, CleverReach, YMLP, beehiiv and Privy are aimed at freelancers.
All email marketing tools compared
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