Pay. is a Dutch company, Paddle is not. Only Paddle integrates with HubSpot, Intercom and Databox. Only Pay. integrates with WooCommerce, Shopify, Magento, Lightspeed, PrestaShop, Shopware, CCV Shop and Odoo.
Which one do you choose?
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Paddle
Payment platform for software companies that sells as Merchant of Record and handles VAT and sales tax itself.
Suits software companies that sell subscriptions worldwide and do not want to handle VAT in other countries themselves.