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Switching from Mailchimp to Laposta

What you take from Mailchimp, how you get it into Laposta and what to watch out for. Export and import according to the help pages of Mailchimp and Laposta themselves.

What changes?

  • Laposta offers support in Dutch, Mailchimp does not.
  • Laposta has a Dutch-language app, Mailchimp does not.
  • Laposta stores your data in the EU, Mailchimp does not.
  • Laposta is a Dutch company, Mailchimp is not.
  • Only Mailchimp integrates with Adobe Commerce, Stripe, Canva and Zapier.
  • Only Laposta integrates with CCV Shop, Mijnwebwinkel, AFAS and Teamleader.

From the Netherlands check and the prices, checked on the vendors' websites. See the comparison.

What do you take with you?

Exporting from Mailchimp

  • Contacts

    Audience > Export audience > Export CSV. You get a ZIP with separate CSVs for subscribed, unsubscribed, cleaned and non-subscribed contacts. Only Owners and Admins can do this.

    Mailchimp help page
  • Everything

    Account > Settings > Manage my data > Export Data: audiences, sent campaigns as HTML, reports and templates. One export per 24 hours.

    Mailchimp help page
  • Templates

    Only templates you coded yourself can be exported as HTML. Drag-and-drop templates cannot.

    Mailchimp help page

Importing into Laposta

  • Moving from Mailchimp

    Laposta has its own guide: export your audience as CSV, create a new list and add the contacts. A tags column becomes labels. Templates and automations do not come along; you recreate them.

    Laposta help page
  • Contacts

    Relaties > list > Toevoegen > Bestand importeren, as .xls, .xlsx or .csv (CSV recommended). Only the first sheet counts.

    Laposta help page
  • Unsubscribed addresses

    Anyone already in the list as unsubscribed or cleaned is not imported again. To carry over unsubscribes, Laposta describes this order (for a move within Laposta): first import the unsubscribed contacts and unsubscribe them, then the active ones.

    Laposta help page
  • Sent campaigns

    Laposta can export your sent Mailchimp campaigns for you as a ZIP, for €100 excl. VAT.

    Laposta help page

Not found on Laposta's website: a direct integration with Mailchimp; according to Laposta there is none. Ask them.

Step-by-step plan

  1. Export all your contacts from Mailchimp, including unsubscribed and cleaned addresses.

  2. Create your lists and fields in Laposta, so every column from the export has a place.

  3. Import the contacts and include the unsubscribes, so you do not email anyone who has already unsubscribed.

  4. Recreate your templates and automated emails in Laposta.

  5. Replace the sign-up forms on your site with those of Laposta.

  6. Sign the data processing agreement of Laposta before you import addresses.

  7. Only cancel Mailchimp once you are sending from Laposta and have saved your old reports.

Pitfalls

  • Unsubscribes

    If you only import the active addresses, the new package does not know who has unsubscribed. With a later import you could then email those people again.

  • Templates and automations

    Designs and automated emails rarely come along. Allow time to recreate them.

  • Forms on your site

    An old sign-up form keeps sending addresses to the old package. Replace them all before you cancel.

  • Data processing agreement

    Your mailing list contains personal data. Sign a data processing agreement with the new package. More about the data processing agreement →

Frequently asked questions

How do I switch from Mailchimp to Laposta?

Choose a switch date, preferably the start of a month. Create your lists and fields in Laposta, so every column from the export has a place. Import the contacts and include the unsubscribes, so you do not email anyone who has already unsubscribed. Recreate your templates and automated emails in Laposta.

What can I export from Mailchimp?

According to Mailchimp's help pages: contacts, everything and templates. For each item, this page shows how and where.

What can I import into Laposta?

According to Laposta's help pages, it covers moving from Mailchimp, contacts, unsubscribed addresses and sent campaigns. For each item, this page shows how, and what is not possible.

What is the difference between Mailchimp and Laposta?

Laposta offers support in Dutch, Mailchimp does not. Laposta has a Dutch-language app, Mailchimp does not. Laposta stores your data in the EU, Mailchimp does not. Laposta is a Dutch company, Mailchimp is not. Only Mailchimp integrates with Adobe Commerce, Stripe, Canva and Zapier. Only Laposta integrates with CCV Shop, Mijnwebwinkel, AFAS and Teamleader.

Sources

  1. https://mailchimp.com/help/view-export-contacts/
  2. https://mailchimp.com/help/export-back-up-data/
  3. https://mailchimp.com/help/export-template-html/
  4. https://docs.laposta.org/article/532-verhuizen-vanuit-mailchimp
  5. https://docs.laposta.org/article/171-hoe-voeg-ik-op-grote-schaal-nieuwe-relaties-aan-mijn-lijst-toe
  6. https://docs.laposta.org/article/1101-verhuizen-binnen-laposta

Help pages checked on . Menus and features change; the vendor's help page is what counts. Is something no longer correct? Let us know.

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