Short verdict
Good fit for
Creators and freelancers with a newsletter who want to start free and sell digital products.
Less suited to
Anyone who wants data in the EU; according to the DPA, hosting and all subprocessors are in the US.
Key facts
- Free up to 10,000 subscribers, without automations
- Creator from $33 per month for 1,000 subscribers
- Hosting with AWS in the US, transfers via the Data Privacy Framework
What is Kit?
Kit (formerly ConvertKit) is an email marketing tool from Kit, Inc. in Boise (Idaho, US). You create newsletters, forms and landing pages, segment subscribers with tags and sell digital products and subscriptions; automations and email sequences come with Creator and up. According to the data processing agreement (Data Processing Addendum), hosting and storage are with Amazon Web Services in the US, and all named subprocessors are in the US. For transfers out of the EU, Kit uses the EU-U.S. Data Privacy Framework, supplemented by standard contractual clauses.
Good: the free plan goes up to 10,000 subscribers, with unlimited landing pages and forms. There is a data processing agreement.
Less good: data is stored in the US and prices are in dollars only. Kit does not mention a Dutch interface or support, or integrations with Dutch tools.
How much does Kit cost?
Starting price
€0 per month
Prices in dollars only. Free up to 10,000 subscribers, without automations or sequences. Creator costs $33 per month with monthly billing or $390 per year with annual billing, for 1,000 subscribers; the price rises with the number of subscribers. Creator and Pro can be tried free for 14 days. Selling digital products on the free plan costs 3.5% + 30 cents per transaction. The pricing page does not say whether the amounts are excl. VAT.
- ✓ Free plan
- ✓ 14-day free trial
- The vendor does not say whether this is excl. VAT
Price alert for Kit
According to the Kit site on . The current plans are on the vendor's site. Has the price changed? Let us know.
The Netherlands check
Useful if you run a business in the Netherlands. "Unknown" means we could not verify it.
Support in Dutch: Unknown
You would rather ask a question in Dutch, to someone who knows how things work in the Netherlands.
App in Dutch: Unknown
An app in Dutch is quicker to use and avoids mistakes, also for colleagues who read less English.
Data in the EU: No
Data in the EU falls under the GDPR. Outside the EU, especially in the US, other laws can give access to your data.
More about data in the EU →Data processing agreement: Yes
If a tool processes personal data of your customers, the GDPR requires you to sign a data processing agreement.
More about the data processing agreement →Company in the Netherlands: No
A Dutch company falls under Dutch law. For some businesses that matters, for example in a dispute.
Checked on . Something no longer correct? Report an error.
Integrations
According to its own site, Kit integrates with, among others:
Shopify
WordPress
Zapier
Canva- Circle
- Linktree
Alternatives to Kit
- LapostaFree plan, paid from €0 /month excl. VAT5 of 5 NL checkCompare
- Enormailfrom €15 /month excl. VAT5 of 5 NL checkCompare
- BrevoFree plan, paid from €0 /month2 of 5 NL checkCompare
- MailerLiteFree plan, paid from €0 /month2 of 5 NL checkCompare
Kit is based outside the EU. 9 European alternatives to Kit
User reviews
No reviews yet. Reviews do not count towards our verdict.
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Frequently asked questions about Kit
How much does Kit cost?
Kit has a free plan. Paid plans for Kit start at €0 per month. You can try it free for 14 days. Prices in dollars only. Free up to 10,000 subscribers, without automations or sequences. Creator costs $33 per month with monthly billing or $390 per year with annual billing, for 1,000 subscribers; the price rises with the number of subscribers. Creator and Pro can be tried free for 14 days. Selling digital products on the free plan costs 3.5% + 30 cents per transaction. The pricing page does not say whether the amounts are excl. VAT.
Who is Kit for?
Kit is aimed at freelancers and SMEs. Email marketing tool for creators (formerly ConvertKit), free up to 10,000 subscribers, with digital product sales.
Does Kit store my data in the EU?
No, Kit does not store your data in the EU. You can sign a data processing agreement.
Does Kit support iDEAL and Peppol?
Kit does not support Peppol.
Which banks and tools does Kit integrate with?
Kit integrates with Shopify, WordPress, Zapier, Canva, Circle and Linktree, among others.