Independent: paid links never change the order. Every fact checked with the vendor.

How we review

Klaviyo or MailBlue?

Price, integrations and Netherlands check side by side.

Klaviyo

for SMEs and large companies

Platform for email and SMS to web shop customers, with segmentation on ordering and click behaviour.

Free plan, paid from €0 /month
1 of 5 NL check
MailBlue

for freelancers and SMEs and large companies

Dutch version of ActiveCampaign for email marketing and automation, with Dutch support.

from €15 /month
5 of 5 NL check

The differences

  • MailBlue stores your data in the EU, Klaviyo does not.
  • MailBlue is a Dutch company, Klaviyo is not.
  • Klaviyo has a free plan, MailBlue does not.
  • Paid plans at Klaviyo start cheaper: €0 against €15 per month.
  • Only Klaviyo integrates with Adobe Commerce, PrestaShop and Shopware.
  • Only MailBlue integrates with Exact Online, Mollie, Jortt, Twinfield, Yuki and Lightspeed.

Side by side

Klaviyo compared with MailBlue
KlaviyoMailBlue
PriceFree planfrom €15/month
Support in DutchUnknown✓ Yes
App in DutchUnknown✓ Yes
Data in the EU✕ No✓ Yes
Data processing agreement✓ Yes✓ Yes
Company in the Netherlands✕ No✓ Yes
IntegrationsShopify, WooCommerce, Adobe Commerce, PrestaShop, ShopwareExact Online, Mollie, Jortt, Twinfield, Yuki, WooCommerce, Shopify, Lightspeed
Free trialNone14 days
Stackwijs verdictNo verdict yetNo verdict yet
User reviewsNo reviews yetNo reviews yet
For whomSMEs, large companiesfreelancers, SMEs, large companies

Facts checked on the vendors' websites.

Klaviyo or MailBlue: questions

What is the difference between Klaviyo and MailBlue?

MailBlue stores your data in the EU, Klaviyo does not. MailBlue is a Dutch company, Klaviyo is not. Klaviyo has a free plan, MailBlue does not. Paid plans at Klaviyo start cheaper: €0 against €15 per month. Only Klaviyo integrates with Adobe Commerce, PrestaShop and Shopware. Only MailBlue integrates with Exact Online, Mollie, Jortt, Twinfield, Yuki and Lightspeed.

Is Klaviyo or MailBlue cheaper?

Klaviyo starts at €0 per month, MailBlue at €15. Do compare what those plans include: free plan versus from €15/month.

Which suits a freelancer better?

MailBlue is aimed at freelancers, Klaviyo at SMEs and large companies.

Which one do you choose?

We sometimes earn from a click. That does not change the order. How we make money

Klaviyo

Platform for email and SMS to web shop customers, with segmentation on ordering and click behaviour.

Suits web shops on Shopify, WooCommerce or Shopware that want to send mail based on orders and browsing behaviour.

Price
Free plan, paid from €0 /month
Try it
Free plan
NL check
1 of 5

MailBlue

Dutch version of ActiveCampaign for email marketing and automation, with Dutch support.

Suits companies that want ActiveCampaign's automation, but with Dutch support, invoicing and terms.

Price
from €15 /month
Try it
14 days free
NL check
5 of 5

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