Independent: paid links never change the order. Every fact checked with the vendor.

How we review

Klaviyo or Mailchimp?

Price, integrations and Netherlands check side by side.

Klaviyo

for SMEs and large companies

Platform for email and SMS to web shop customers, with segmentation on ordering and click behaviour.

Free plan, paid from €0 /month
1 of 5 NL check
Mailchimp

for freelancers and SMEs and large companies

Email marketing tool with a free plan up to 250 contacts and many web shop integrations.

Free plan, paid from €0 /month excl. VAT
1 of 5 NL check

The differences

  • Only Klaviyo integrates with PrestaShop and Shopware.
  • Only Mailchimp integrates with Lightspeed, Stripe, WordPress, Canva and Zapier.

Side by side

Klaviyo compared with Mailchimp
KlaviyoMailchimp
PriceFree planFree plan
Support in DutchUnknown✕ No
App in DutchUnknown✕ No
Data in the EU✕ No✕ No
Data processing agreement✓ Yes✓ Yes
Company in the Netherlands✕ No✕ No
IntegrationsShopify, WooCommerce, Adobe Commerce, PrestaShop, ShopwareShopify, WooCommerce, Lightspeed, Adobe Commerce, Stripe, WordPress, Canva, Zapier
Free trialNone14 days
Stackwijs verdictNo verdict yetNo verdict yet
User reviewsNo reviews yetNo reviews yet
For whomSMEs, large companiesfreelancers, SMEs, large companies

Facts checked on the vendors' websites.

Klaviyo or Mailchimp: questions

What is the difference between Klaviyo and Mailchimp?

Only Klaviyo integrates with PrestaShop and Shopware. Only Mailchimp integrates with Lightspeed, Stripe, WordPress, Canva and Zapier.

Which suits a freelancer better?

Mailchimp is aimed at freelancers, Klaviyo at SMEs and large companies.

Which one do you choose?

We sometimes earn from a click. That does not change the order. How we make money

Klaviyo

Platform for email and SMS to web shop customers, with segmentation on ordering and click behaviour.

Suits web shops on Shopify, WooCommerce or Shopware that want to send mail based on orders and browsing behaviour.

Price
Free plan, paid from €0 /month
Try it
Free plan
NL check
1 of 5

Mailchimp

Email marketing tool with a free plan up to 250 contacts and many web shop integrations.

Suits anyone who wants to start free with a small list and wants many integrations with web shops and apps.

Price
Free plan, paid from €0 /month excl. VAT
Try it
14 days free
NL check
1 of 5

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We get a fee if you take out a subscription through us. That does not change our verdict.