Independent: paid links never change the order. Every fact checked with the vendor.

How we review

Best free SEO tools

3 SEO tools with a plan that stays free. For each tool you see what is included and when you have to start paying.

Free seo tools tools

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  1. 1

    Ahrefs

    SEO tools · for freelancers and SMEs and large companies

    • Highest Netherlands check
    • Best free option
    • Best for freelancers

    SEO tool for backlinks, keywords and site audits, with a free plan for your own site and a Dutch app.

    • Dutch interface
    From€0 /monthAlso a free plan
    Visit Ahrefs

    On the Ahrefs website

    Free and paid: Ahrefs Free (formerly Webmaster Tools) is free for your own verified sites: Site Audit, Site Explorer and Web Analytics with limits. Starter €27 per month for keyword and competitor research, Lite €119 per month for 1 user. Paying annually saves up to 17%.

  2. 2

    Semrush

    SEO tools · for freelancers and SMEs and large companies

    Extensive SEO suite for keywords, competitors, rankings and site audits, with a Dutch database.

      From€0 /monthAlso a free plan7-day free trial
      Visit Semrush

      On the Semrush website

      Free and paid: Free plan with 1 demo project and 10 reports per day. Paid starts at SEO: €134 per month with monthly billing, €112.52 with annual billing. Starter is €190 and Pro+ €286 per month. The site mentions a 7-day free trial.

    • 3

      Yoast SEO

      SEO tools · for freelancers and SMEs

      Free SEO plugin for WordPress from Wijchen, with a readability analysis that also checks Dutch texts.

      • Made in NL
      From€0 /month excl. VATAlso a free plan
      Visit Yoast SEO

      On the Yoast SEO website

      Free and paid: The plugin is free. Yoast SEO Premium costs €118.80 per year excl. VAT (€9.90 per month converted). On a first purchase you get your money back within 30 days.

    Free here means: with no end date. A free trial of 14 or 30 days does not count. The order follows our overall score; what a tool pays does not count towards it.

    Questions about free software

    Which SEO tools are free?

    Ahrefs, Semrush and Yoast SEO have a free plan with no end date. With all other SEO tools in our guide you pay, sometimes after a free trial.

    Which free SEO tools is the best?

    Ahrefs comes top in our overall score. In the Netherlands check it scores 2 of 5 points. Do check what the free plan includes: you often miss features you need later.