Short verdict
Good fit for
Business owners who want to check their own site for free, and anyone who wants to research backlinks and keywords in depth.
Less suited to
Anyone who wants data in the EU: Ahrefs stores data in the US.
Key facts
- Free for your own verified sites
- App also in Dutch, keyword data for nl-NL
- Data in the US, DPA with standard contractual clauses
What is Ahrefs?
Ahrefs is an SEO tool from Ahrefs Pte. Ltd. in Singapore. You see which sites link to you and your competitors, which keywords you are found on and which technical errors your site has. Keywords Explorer has a separate setting for the Netherlands in Dutch (nl-NL), and the app itself can be used in 15 languages, including Dutch.
According to the privacy policy, data is stored in the US. Ahrefs has a data processing agreement (Data Processing Addendum) with standard contractual clauses already signed; you fill in the annex yourself and send it back.
Good: Ahrefs Free is a usable free plan for your own site, and at €27 per month Starter is a cheap way into keyword research.
Less good: the full tool (Lite) costs €119 per month for one user, and an extra user costs extra. Data is stored in the US.
How much does Ahrefs cost?
Starting price
€0 per month
Ahrefs Free (formerly Webmaster Tools) is free for your own verified sites: Site Audit, Site Explorer and Web Analytics with limits. Starter €27 per month for keyword and competitor research, Lite €119 per month for 1 user. Paying annually saves up to 17%.
- ✓ Free plan
- No free trial
- The vendor does not say whether this is excl. VAT
Price alert for Ahrefs
According to the Ahrefs site on . The current plans are on the vendor's site. Has the price changed? Let us know.
The Netherlands check
Useful if you run a business in the Netherlands. "Unknown" means we could not verify it.
Support in Dutch: Unknown
You would rather ask a question in Dutch, to someone who knows how things work in the Netherlands.
App in Dutch: Yes
SEO terms are hard enough as it is. A Dutch app helps, but apart from that you want keyword data for the Netherlands, because Dutch people search differently from English speakers.
Data in the EU: No
An SEO tool gets access to your Search Console and Analytics, and sometimes to customer data in reports. If that is in the EU, you have less to arrange for transfers.
More about data in the EU →Data processing agreement: Yes
If you connect Analytics or put client names in reports, the tool processes personal data for you and you need a data processing agreement.
More about the data processing agreement →Company in the Netherlands: No
A Dutch company falls under Dutch law. For some businesses that matters, for example in a dispute.
Checked on . Something no longer correct? Report an error.
Integrations
According to its own site, Ahrefs integrates with, among others:
Alternatives to Ahrefs
- SemrushFree plan, paid from €0 /month1 of 5 NL checkCompare
- Yoast SEOFree plan, paid from €0 /month excl. VAT1 of 5 NL checkCompare
- SE Rankingfrom €109 /month1 of 5 NL checkCompare
- Peec AIPrice on request2 of 5 NL checkCompare
All 5 alternatives to Ahrefs →
Ahrefs is based outside the EU. 2 European alternatives to Ahrefs
User reviews
No reviews yet. Reviews do not count towards our verdict.
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We check everything on the Ahrefs site, but prices and terms change. Do you see an error, or are we missing an alternative? You don't need to log in. We check every report ourselves within 5 working days. How we handle corrections.
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Frequently asked questions about Ahrefs
How much does Ahrefs cost?
Ahrefs has a free plan. Paid plans for Ahrefs start at €0 per month. Ahrefs Free (formerly Webmaster Tools) is free for your own verified sites: Site Audit, Site Explorer and Web Analytics with limits. Starter €27 per month for keyword and competitor research, Lite €119 per month for 1 user. Paying annually saves up to 17%.
Who is Ahrefs for?
Ahrefs is aimed at freelancers, SMEs and large companies. SEO tool for backlinks, keywords and site audits, with a free plan for your own site and a Dutch app.
Is Ahrefs available in Dutch?
The app is in Dutch.
Does Ahrefs store my data in the EU?
No, Ahrefs does not store your data in the EU. You can sign a data processing agreement.
Does Ahrefs support iDEAL and Peppol?
Ahrefs does not support Peppol.
Which banks and tools does Ahrefs integrate with?
Ahrefs integrates with Google Search Console, Google Analytics, Looker Studio and WordPress, among others.




