Metricool
Social media scheduling · for freelancers and SMEs
Spanish tool to plan and analyse social media, with a free plan and data in the EU.
- EU data
On the Metricool website
Later: Social media planner with a visual calendar, link-in-bio and AI help, strong on Instagram and TikTok.
The other social media scheduling tools we checked, with the highest overall score at the top.
We sometimes earn from a click. That does not change the order. How we make money
Social media scheduling · for freelancers and SMEs
Spanish tool to plan and analyse social media, with a free plan and data in the EU.
On the Metricool website
Social media scheduling · for SMEs and large companies
Extensive social media tool with scheduling, inbox, monitoring and reporting, mainly for teams.
On the Hootsuite website
Social media scheduling · for freelancers and SMEs
Simple social media scheduler with a free plan for 3 channels and prices per channel.
On the Buffer website
Social media scheduling · for freelancers and SMEs
Open-source social media planner with AI help and API, as a cloud service or free to self-host.
On the Postiz website · partner link
Social media scheduling · for SMEs and large companies
Tool for planning and approving social media together, made for agencies and marketing teams.
On the Planable website
| Later | Metricool | Hootsuite | Buffer | |
|---|---|---|---|---|
| Price | On request | Free plan | On request | Free plan |
| Support in Dutch | Unknown | Unknown | Unknown | Unknown |
| App in Dutch | Unknown | Unknown | Unknown | Unknown |
| Data in the EU | Unknown | ✓ Yes | Unknown | Unknown |
| Data processing agreement | Unknown | ✓ Yes | ✓ Yes | Unknown |
| Company in the Netherlands | ✕ No | ✕ No | ✕ No | ✕ No |
| Integrations | Instagram, Facebook, TikTok, Threads, YouTube, Pinterest, LinkedIn, Snapchat, Canva | Instagram, Facebook, TikTok, YouTube, Threads, LinkedIn, X, Pinterest, Google Business Profile, Bluesky, Twitch, Canva, Google Drive, Zapier, Make | Instagram, Facebook, X, Salesforce | Instagram, Facebook, TikTok, LinkedIn, X, YouTube, Threads, Pinterest, Google Business Profile, Bluesky, Mastodon, Canva, Zapier, Google Drive, Dropbox |
Facts checked on the vendors' websites.
Of the alternatives to Later we checked, Metricool has the lowest starting price, at €0 per month. Free for 1 brand with 20 scheduled posts per month (without LinkedIn and X). Starter from €16 per month with annual billing or €20 with monthly billing (up to 5 brands), Advanced from €43 per month with annual billing or €54 per month. Prices excl. VAT. Also check what the cheapest plan includes.
Metricool and Buffer have a free plan. Do check what it includes; it is often limited.
Of the alternatives to Later we checked: Metricool.
Metricool, Buffer and Postiz are aimed at freelancers.
All social media schedulers compared
We get a fee if you take out a subscription through us. That does not change our verdict.