Short verdict
Good fit for
Freelancers (zzp) and small businesses with a few channels who want simple scheduling and to pay per channel.
Less suited to
Anyone who wants data in the EU or wants to find the data processing agreement on the site.
Key facts
- Free for 3 channels with 10 scheduled posts per channel
- Paid from $5 per channel per month when paid annually
- American company under the Data Privacy Framework
What is Buffer?
Buffer is a social media scheduler from Buffer, Inc. in San Francisco (US). You put posts in a queue or calendar for Instagram, LinkedIn, TikTok, Threads and Google Business Profile, among others, reply to comments in a shared inbox and view analytics. You pay per channel, so you add or remove channels when your client base changes.
Buffer says it is based in the US and that data may be held by partners inside or outside the EEA. For data from the EEA, Buffer falls under the EU-U.S. Data Privacy Framework. We did not find a data processing agreement on Buffer’s legal page; request one yourself if you process customer data.
Good: the free plan is permanent and the paid plan is cheap if you only have a few channels.
Less good: prices are in dollars and the price rises with every channel. Buffer does not say exactly where your data is stored.
How much does Buffer cost?
Starting price
On request
Prices in dollars, per channel: Essentials $5 per channel per month when paid annually ($60 per year), Team $10 (unlimited team members). Free: 3 channels with 10 scheduled posts each and 1 user. You can try paid plans for 14 days. According to Buffer, business customers may qualify for VAT reverse charge.
- ✓ Free plan
- ✓ 14-day free trial
- The vendor does not say whether this is excl. VAT
Price alert for Buffer
According to the Buffer site on . The current plans are on the vendor's site. Has the price changed? Let us know.
The Netherlands check
Useful if you run a business in the Netherlands. "Unknown" means we could not verify it.
Support in Dutch: Unknown
You would rather ask a question in Dutch, to someone who knows how things work in the Netherlands.
App in Dutch: Unknown
An app in Dutch is quicker to use and avoids mistakes, also for colleagues who read less English.
Data in the EU: Unknown
A scheduler stores your posts, statistics and access to your accounts, and often customer messages from your inbox too. If that is in the EU, you have less to check about transfers.
More about data in the EU →Data processing agreement: Unknown
If you reply to comments and private messages through the tool, or manage accounts for clients, the vendor processes personal data for you and you need a data processing agreement.
More about the data processing agreement →Company in the Netherlands: No
A Dutch company falls under Dutch law. For some businesses that matters, for example in a dispute.
Checked on . Something no longer correct? Report an error.
Integrations
According to its own site, Buffer integrates with, among others:
- TikTok
LinkedIn- X
- YouTube
- Threads
- Google Business Profile
- Bluesky
- Mastodon
Canva
Zapier
Google Drive
Dropbox
Alternatives to Buffer
- MetricoolFree plan, paid from €0 /month excl. VAT2 of 5 NL checkCompare
- HootsuitePrice on request1 of 5 NL checkCompare
- PostizPrice on request1 of 5 NL checkCompare
- LaterPrice on request0 of 5 NL checkCompare
All 5 alternatives to Buffer →
Buffer is based outside the EU. 1 European alternative to Buffer
User reviews
No reviews yet. Reviews do not count towards our verdict.
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Frequently asked questions about Buffer
How much does Buffer cost?
Buffer has a free plan. You can try it free for 14 days. Prices in dollars, per channel: Essentials $5 per channel per month when paid annually ($60 per year), Team $10 (unlimited team members). Free: 3 channels with 10 scheduled posts each and 1 user. You can try paid plans for 14 days. According to Buffer, business customers may qualify for VAT reverse charge.
Who is Buffer for?
Buffer is aimed at freelancers and SMEs. Simple social media scheduler with a free plan for 3 channels and prices per channel.
Does Buffer support iDEAL and Peppol?
Buffer does not support Peppol.
Which banks and tools does Buffer integrate with?
Buffer integrates with Instagram, Facebook, TikTok, LinkedIn, X, YouTube, Threads, Pinterest, Google Business Profile, Bluesky, Mastodon, Canva, Zapier, Google Drive and Dropbox, among others.