Short verdict
Good fit for
Freelancers and small brands who want to plan visually for Instagram, TikTok and Pinterest.
Less suited to
Anyone who wants to start free or wants to find a data processing agreement on the site.
Key facts
- From $18.75 per month with annual billing
- 14-day free trial, no free plan
- US company with an EU representative
What is Later?
Later is a social media planner from Mavrck LLC, trading as Later, in Boston (US). You drag posts into a visual calendar for Instagram, TikTok, Pinterest, LinkedIn and other channels, create a link-in-bio page and let AI help write texts. Alongside the planner, Later has influencer marketing services.
According to the privacy statement, data may be processed in any country where Later or its processors operate, for example for hosting. For transfers outside the EEA, Later says it uses appropriate safeguards. Later has a representative in Europe (EDPO). We did not find a data processing agreement on the site; request one yourself.
Good: a clear visual calendar, especially handy if you work a lot with images.
Less good: prices in dollars and excluding tax, no free plan, and the Starter plan is for one user.
How much does Later cost?
Starting price
On request
Prices in dollars with annual billing: Starter $18.75 per month (1 social set of 8 profiles, 1 user), Growth $37.50 (2 social sets, 2 users). Annual billing saves 25%. Taxes are added. You can try it free for 14 days.
- No free plan
- ✓ 14-day free trial
Price alert for Later
According to the Later site on . The current plans are on the vendor's site. Has the price changed? Let us know.
The Netherlands check
Useful if you run a business in the Netherlands. "Unknown" means we could not verify it.
Support in Dutch: Unknown
You would rather ask a question in Dutch, to someone who knows how things work in the Netherlands.
App in Dutch: Unknown
An app in Dutch is quicker to use and avoids mistakes, also for colleagues who read less English.
Data in the EU: Unknown
A scheduler stores your posts, statistics and access to your accounts, and often customer messages from your inbox too. If that is in the EU, you have less to check about transfers.
More about data in the EU →Data processing agreement: Unknown
If you reply to comments and private messages through the tool, or manage accounts for clients, the vendor processes personal data for you and you need a data processing agreement.
More about the data processing agreement →Company in the Netherlands: No
A Dutch company falls under Dutch law. For some businesses that matters, for example in a dispute.
Checked on . Something no longer correct? Report an error.
Integrations
According to its own site, Later integrates with, among others:
- TikTok
- Threads
- YouTube
LinkedIn- Snapchat
Canva
Alternatives to Later
- MetricoolFree plan, paid from €0 /month excl. VAT2 of 5 NL checkCompare
- HootsuitePrice on request1 of 5 NL checkCompare
- BufferFree plan0 of 5 NL checkCompare
- PostizPrice on request1 of 5 NL checkCompare
Later is based outside the EU. 1 European alternative to Later
User reviews
No reviews yet. Reviews do not count towards our verdict.
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We check everything on the Later site, but prices and terms change. Do you see an error, or are we missing an alternative? You don't need to log in. We check every report ourselves within 5 working days. How we handle corrections.
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Frequently asked questions about Later
How much does Later cost?
Later does not list a price on its site; pricing is on request. You can try it free for 14 days. Prices in dollars with annual billing: Starter $18.75 per month (1 social set of 8 profiles, 1 user), Growth $37.50 (2 social sets, 2 users). Annual billing saves 25%. Taxes are added. You can try it free for 14 days.
Who is Later for?
Later is aimed at freelancers and SMEs. Social media planner with a visual calendar, link-in-bio and AI help, strong on Instagram and TikTok.
Does Later support iDEAL and Peppol?
Later does not support Peppol.
Which banks and tools does Later integrate with?
Later integrates with Instagram, Facebook, TikTok, Threads, YouTube, Pinterest, LinkedIn, Snapchat and Canva, among others.