Short verdict
Good fit for
Freelancers and business owners who want to maintain their network, with contacts from LinkedIn, email and WhatsApp in one place.
Less suited to
Teams that want to manage a sales pipeline or want data in the EU: Dex is personal and hosts in the US.
Key facts
- Premium from $12 per month billed annually
- 6-day free trial, with a credit card
- Servers and databases in the US, no DPA mentioned
What is Dex?
Dex is a personal CRM from Dana HQ Inc. (US), founded in 2019. It pulls your contacts from LinkedIn, Gmail, Outlook, your calendar and messaging apps such as WhatsApp and iMessage, and reminds you when it is time to talk to someone again. You work in the app on your phone, in the browser, on the desktop or through the browser extension. It is meant for your own network, not as a sales pipeline for a sales team.
According to the security page, all servers and databases are in the US, with providers that hold SOC 2 and ISO 27001; the privacy statement mentions Google Cloud. The privacy statement, the terms and the security page do not mention a data processing agreement, and they do not mention GDPR by name either.
Good: useful if your network is your main source of work, with LinkedIn sync already in the cheapest plan.
Less good: prices in dollars, data in the US and no data processing agreement on the site. There is no free plan and the free trial is only 6 days.
How much does Dex cost?
Starting price
On request
Prices in dollars, per user per month: Premium $12 billed annually, $16 per quarter or $20 monthly; Professional $20, $27 or $34; Team $40, monthly only and via sales. Premium and Professional start with a 6-day free trial, with a credit card. No free plan. The page does not mention VAT.
- No free plan
- ✓ 6-day free trial
- The vendor does not say whether this is excl. VAT
Price alert for Dex
According to the Dex site on . The current plans are on the vendor's site. Has the price changed? Let us know.
The Netherlands check
Useful if you run a business in the Netherlands. "Unknown" means we could not verify it.
Support in Dutch: Unknown
You would rather ask a question in Dutch, to someone who knows how things work in the Netherlands.
App in Dutch: Unknown
An app in Dutch is quicker to use and avoids mistakes, also for colleagues who read less English.
Data in the EU: No
Data in the EU falls under the GDPR. Outside the EU, especially in the US, other laws can give access to your data.
More about data in the EU →Data processing agreement: Unknown
If a tool processes personal data of your customers, the GDPR requires you to sign a data processing agreement.
More about the data processing agreement →Company in the Netherlands: No
A Dutch company falls under Dutch law. For some businesses that matters, for example in a dispute.
Checked on . Something no longer correct? Report an error.
Integrations
According to its own site, Dex integrates with, among others:
Alternatives to Dex
- HubSpotFree plan3 of 5 NL checkCompare
- Zoho CRMFree plan, paid from €20 /month excl. VAT3 of 5 NL checkCompare
- Teamleader Focusfrom €60 /month excl. VAT4 of 5 NL checkCompare
- Bitrix24Free plan, paid from €69 /month2 of 5 NL checkCompare
Dex is based outside the EU. 11 European alternatives to Dex
User reviews
No reviews yet. Reviews do not count towards our verdict.
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Frequently asked questions about Dex
How much does Dex cost?
Dex does not list a price on its site; pricing is on request. You can try it free for 6 days. Prices in dollars, per user per month: Premium $12 billed annually, $16 per quarter or $20 monthly; Professional $20, $27 or $34; Team $40, monthly only and via sales. Premium and Professional start with a 6-day free trial, with a credit card. No free plan. The page does not mention VAT.
Who is Dex for?
Dex is aimed at freelancers and SMEs. Personal CRM that tracks your network from LinkedIn, email, calendar and WhatsApp, with reminders to stay in touch.
Does Dex store my data in the EU?
No, Dex does not store your data in the EU.
Does Dex support iDEAL and Peppol?
Dex does not support Peppol.
Which banks and tools does Dex integrate with?
Dex integrates with LinkedIn, Gmail, Outlook, Google Agenda, WhatsApp, iMessage, Facebook, Instagram, Granola and Zapier, among others.


