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How we review

Best free CRM systems

6 CRM systems with a plan that stays free. For each tool you see what is included and when you have to start paying.

Free crm tools

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  1. 1

    HubSpot

    CRM · for freelancers and SMEs and large companies

    CRM platform with contact management, sales pipeline, email and automation, with a free basic plan.

    • Dutch interface
    • EU data
    PriceFree
    Visit HubSpot

    On the HubSpot website

    Free and paid: On the pricing page we only found dollar prices: Starter normally $20 per user per month, temporarily $10 for new customers with monthly billing and $7 with annual billing. The page only says 'subject to applicable tax', not whether the amounts are excl. VAT. The free plan is for up to 2 users.

  2. 2

    Zoho CRM

    CRM · for SMEs and large companies

    CRM for leads, contacts, deals and sales processes, with automation and more than 1,100 integrations.

    • Dutch interface
    • EU data
    From€20 /month excl. VATAlso a free plan15-day free trial
    Visit Zoho CRM

    On the Zoho CRM website

    Free and paid: Standard, per user per month with monthly payment; €14 per month with annual payment. Free plan up to 3 users. VAT comes on top of the prices.

  3. 3

    Bitrix24

    CRM · for SMEs and large companies

    Work platform with CRM, tasks, chat, video calls and websites in one, with a free plan for 2 users.

    • EU data
    From€69 /monthAlso a free plan
    Visit Bitrix24

    On the Bitrix24 website

    Free and paid: Basic, €69 per month for the whole company with 5 users when paid monthly; €49 per month when paid annually. Standard (50 users) costs €144 per month. The free plan is for 1 or 2 users. It is not stated whether prices are excl. VAT.

  1. 4

    Freshsales

    CRM · for freelancers and SMEs and large companies

    • Cheapest paid plan

    Sales CRM from Freshworks with contact management, deal pipeline, phone and email, with a free entry version.

    • Dutch interface
    • EU data
    From€9 /monthAlso a free plan21-day free trial
    Visit Freshsales

    On the Freshsales website

    Free and paid: Growth, €9 per user per month billed annually; monthly prices are not on the page (annual billing saves 20%). Pro €39, Enterprise €59. There is a free plan; the pricing page does not state its limits. Not stated whether prices are excl. VAT.

  2. 5

    Odoo CRM

    CRM · for freelancers and SMEs and large companies

    CRM app with sales pipeline, lead scoring and quotes, part of the Odoo suite with invoicing and accounting.

    • Dutch interface
    • EU data
    • iDEAL
    • +1 more
    From€31.10 /monthAlso a free plan
    Visit Odoo CRM

    On the Odoo CRM website

    Free and paid: Standard (all apps), per user per month when billed monthly; new customers pay €24.90 for the first 12 months, annual billing is cheaper. CRM alone can be free with One App Free (unlimited users). The pricing page does not say whether the amounts exclude VAT.

  3. 6

    Capsule CRM

    CRM · for freelancers and SMEs

    Simple CRM for contacts, sales pipelines and projects, from British company Capsule in Manchester.

    • English only
    PriceFree14-day free trial
    Visit Capsule CRM

    On the Capsule CRM website

    Free and paid: On its own pages Capsule names Starter at $18 per user per month when paid annually; the pricing page only loads the amounts in the browser, so we could not read euro prices. Free plan for up to 2 users and 250 contacts. Free trial without a credit card.

Free here means: with no end date. A free trial of 14 or 30 days does not count. The order follows our overall score; what a tool pays does not count towards it.

Questions about free software

Which CRM systems are free?

HubSpot, Zoho CRM, Bitrix24, Freshsales, Odoo CRM and Capsule CRM have a free plan with no end date. With all other CRM systems in our guide you pay, sometimes after a free trial.

Which free CRM systems is the best?

HubSpot comes top in our overall score. In the Netherlands check it scores 3 of 5 points. Do check what the free plan includes: you often miss features you need later.