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Trustpilot

Reviews and testimonials · for SMEs and large companies

Public review platform with a free business profile and paid plans for more invitations and widgets.

    Price
    from €0per month · also free
    Try it
    14 daysfree, plus a free plan
    Netherlands check
    1 of 5
    Headquarters
    KopenhagenDenmark · Trustpilot A/S; in the US, Canada and Mexico this is Trustpilot Inc.

    Checked on on the Trustpilot site

    Short verdict

    Good fit for

    Businesses that want reviews on a well-known public platform, with invitations and widgets on their site.

    Less suited to

    Freelancers on a small budget: paid plans start at €189 per month with an annual contract.

    Key facts

    • Free profile with 50 invitations per month
    • Paid plans: pay 12 months upfront
    • Data processing agreement is online

    What is Trustpilot?

    Trustpilot is a public review platform from Trustpilot A/S in Copenhagen (Denmark). Anyone can write a review about your business; with a business account you claim your profile, invite customers and reply to reviews. With TrustBox widgets you show your score and reviews on your own site. Product reviews, location reviews and the API are separate modules.

    For invitations you send through Trustpilot, Trustpilot is the processor and you are the controller. The data processing agreement (Data Processing Agreement for Businesses) is online, with a list of sub-processors. Trustpilot says it only transfers data outside the EEA and the UK with safeguards such as standard contractual clauses; it does not say where the data is stored.

    Good: a free profile with invitations, a brand consumers know, and a data processing agreement for every business account.

    Less good: paid plans are expensive for a small business and you are tied in for a year. Reviews are public, including the negative ones, and you do not decide what appears on your profile.

    How much does Trustpilot cost?

    Starting price

    €0 per month

    Free: your business profile and 50 review invitations per month. Plus from €189 per month per domain, Premium from €479, invoiced annually. Paid contracts run for 12 months and are paid upfront. You can try Plus free for 14 days.

    • ✓ Free plan
    • ✓ 14-day free trial
    • The vendor does not say whether this is excl. VAT

    According to the Trustpilot site on . The current plans are on the vendor's site. Has the price changed? Let us know.

    The Netherlands check

    Useful if you run a business in the Netherlands. "Unknown" means we could not verify it.

    • Support in Dutch: Unknown

      You would rather ask a question in Dutch, to someone who knows how things work in the Netherlands.

    • App in Dutch: Unknown

      Your customers see the invitation and the review form. In Dutch, more customers write a review.

    • Data in the EU: Unknown

      Data in the EU falls under the GDPR. Outside the EU, especially in the US, other laws can give access to your data.

      More about data in the EU →

    • Data processing agreement: Yes

      You pass on customers' names and email addresses to invite them. The tool then processes personal data for you and you need a data processing agreement.

      More about the data processing agreement →

    • Company in the Netherlands: No

      A Dutch company falls under Dutch law. For some businesses that matters, for example in a dispute.

    Checked on . Something no longer correct? Report an error.

    Integrations

    According to its own site, Trustpilot integrates with, among others:

    • Shopify
    • BigCommerce
    • HubSpot
    • Klaviyo
    • Salesforce

    Alternatives to Trustpilot

    All 4 alternatives to Trustpilot →

    User reviews

    No reviews yet. Reviews do not count towards our verdict.

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    Something not right?

    We check everything on the Trustpilot site, but prices and terms change. Do you see an error, or are we missing an alternative? You don't need to log in. We check every report ourselves within 5 working days. How we handle corrections.

    Report an error
    What is it about?
    A link to the vendor's page helps us most.
    Only if we have a question about your report. No newsletter.
    Suggest an alternative
    Only if we have a question about your suggestion. No newsletter.

    A suggestion only goes into the guide after our Netherlands check. Do you work at the tool yourself? Submit it.

    Frequently asked questions about Trustpilot

    How much does Trustpilot cost?

    Trustpilot has a free plan. Paid plans for Trustpilot start at €0 per month. You can try it free for 14 days. Free: your business profile and 50 review invitations per month. Plus from €189 per month per domain, Premium from €479, invoiced annually. Paid contracts run for 12 months and are paid upfront. You can try Plus free for 14 days.

    Who is Trustpilot for?

    Trustpilot is aimed at SMEs and large companies. Public review platform with a free business profile and paid plans for more invitations and widgets.

    Does Trustpilot support iDEAL and Peppol?

    Trustpilot does not support iDEAL and Peppol.

    Which banks and tools does Trustpilot integrate with?

    Trustpilot integrates with Shopify, BigCommerce, HubSpot, Klaviyo and Salesforce, among others.

    Want to stay up to date on Trustpilot and the rest of the guide?

    New tools, price changes and Netherlands check updates. One email a week, in Dutch, with no sponsored emails.

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