What should you look for in AI tools?
AI tools almost always charge in credits, and what you get for them differs per tool. Check what you can make for free, what a normal month of work costs and where your files, customer data and generated images end up.
What you can make with the credits
A site, a video or a series of product photos costs many more credits than a text. Work out how many of your jobs fit into a month, and what topping up costs if you go over the limit.
Ask the vendor
How many credits does an average website, video or image cost, and what do I pay when my credits run out?
Sort by lowest price6 of 10 tools have a public price
Starting free
With AI tools you only see after a few jobs whether the result is usable. A free plan with daily credits lets you test that without taking out a subscription.
Ask the vendor
How much can I make for free, do unused credits expire, and does what I made for free remain mine?
Show tools with a free plan5 of 10 tools meet this
Trying a paid plan
The best AI models and features such as video or custom agents are often only in the more expensive plans. A free trial lets you test them with your own material.
Ask the vendor
Can I try the paid plan with the more expensive models for a while, and can I cancel monthly?
Show tools with a free trial1 of 10 tool meets this
Where your files and prompts are stored
What you upload, such as quotes, customer lists or photos of employees, goes to the vendor and often on to an AI model in the US. Check where it is stored and whether it is used to train models.
Ask the vendor
In which country are my uploads and prompts stored, which AI models get to see them, and are they used for training?
No tool in the guide says this yet.More about data in the EU
Data processing agreement for customer data
If you have an agent process emails, customer data or conversations, the AI vendor is your processor. Also ask about the AI models that look in as sub-processors.
Ask the vendor
Do you offer a data processing agreement, and are the AI model vendors on your list of sub-processors?
No tool in the guide says this yet.More about the data processing agreement
Who owns the rights to what you make
If you use AI images, texts or videos in your marketing, you want to know whether you may use them commercially and what happens to your work if you stop.
Ask the vendor
May I use everything I make with the tool commercially, and can I export it if I cancel my subscription?
We do not have a filter for this yet. Ask the vendor.
Integrations with your own tools
An agent only becomes really useful when it can reach your email, calendar, cloud storage or online shop. Without an integration you copy everything back and forth by hand.
Ask the vendor
Which apps can the agent work with itself, such as my email, calendar, cloud storage and social media?
Sort by most integrations6 of 10 tools list integrations
Working in Dutch
An AI tool that expects English easily produces texts with English sentence structure or the wrong terms. Check whether the tool writes good Dutch and whether the app itself is in Dutch.
Ask the vendor
Does the tool write good Dutch, and is the app or the helpdesk also in Dutch?
No tool in the guide says this yet.
Frequently asked questions about choosing AI tools
What should you look for in AI tools?
Look mainly at what you can make with the credits, starting free, trying a paid plan, where your files and prompts are stored, data processing agreement for customer data, who owns the rights to what you make, integrations with your own tools and working in Dutch. For each point we explain why it matters and which question to ask the vendor.
Which questions should you ask a vendor of AI tools?
How many credits does an average website, video or image cost, and what do I pay when my credits run out? How much can I make for free, do unused credits expire, and does what I made for free remain mine? Can I try the paid plan with the more expensive models for a while, and can I cancel monthly? In which country are my uploads and prompts stored, which AI models get to see them, and are they used for training?
How many AI tools in the guide can you use or try for free?
Of the 10 AI tools in our guide, 5 have a free plan and 1 can be tried for free, according to the vendor's site.
Sources
- Autoriteit Persoonsgegevens: Transferring personal data outside the EEA (in Dutch)
- Autoriteit Persoonsgegevens: Data processing agreement (in Dutch)
Texts and sources checked on . The counts follow from the facts in the guide. Rules can change; the source prevails. This is an explanation, not legal or tax advice.
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