Independent: paid links never change the order. Every fact checked with the vendor.

How we review

What should you look for in an AI assistant or AI note-taker?

An AI note-taker or email assistant reads and hears everything your customers say and write. So first check where that data goes, how you inform participants and whether Dutch is recognised well, and only then look at the features.

  1. Telling participants that notes are being taken

    Some note-takers join visibly as a bot, others listen in invisibly through your own laptop. With the latter nobody notices anything, so you have to say yourself that an AI is taking notes.

    Ask the vendor

    Does a participant see or hear that the call is being recorded, and can I have a notice or consent request sent?

  2. Does it recognise Dutch conversations

    A note-taker that does not understand Dutch well gives messy notes, especially with jargon or a mix of Dutch and English. Check whether the vendor itself lists Dutch among the transcription languages.

    Ask the vendor

    Is Dutch among the languages for transcription and summaries, and can I switch language halfway through a conversation?

  3. Where recordings, transcripts and email are stored

    Most AI assistants come from the US and process your conversations and email there, often also with a separate AI model. Check where it is stored and on what basis it leaves the EU.

    Ask the vendor

    In which country are my recordings, transcripts and emails stored, and which AI models get to see them?

  4. Data processing agreement for customer conversations

    If conversations with customers or their emails go through the AI, the vendor processes personal data for you. A data processing agreement then belongs with it, preferably one that applies automatically to every plan.

    Ask the vendor

    Does your data processing agreement apply to every plan, and which AI vendors are on the list of sub-processors?

  5. Price per user or by usage

    Note-takers and email assistants usually charge per user, AI agents in Slack often in credits per workspace. With credits, the bill depends on how much you have them do.

    Ask the vendor

    Do I pay per user or per credit used, and what happens if my credits run out halfway through the month?

  6. Starting free with real meetings

    A free plan of a note-taker is often limited in history or number of recordings. Know what happens to your old notes if you do not start paying.

    Ask the vendor

    How many meetings or credits do I get for free, and how long are my notes kept on the free plan?

  7. Trying it in your own work

    Whether an AI imitates your email style well or neatly writes up your dictation, you only notice after a few days of normal work. A free trial without a credit card is the most pleasant then.

    Ask the vendor

    How long can I try the paid plan, do I need a credit card for it and will I be charged automatically afterwards?

  8. Integrations with your CRM and notes

    A summary or action item is only really useful if it ends up in your CRM, task list or notes app. Otherwise you still copy everything by hand.

    Ask the vendor

    Does the assistant put summaries and action items in my CRM, task list or notes app automatically?

Frequently asked questions about choosing AI assistants

What should you look for in an AI assistant or AI note-taker?

Look mainly at telling participants that notes are being taken, does it recognise Dutch conversations, where recordings, transcripts and email are stored, data processing agreement for customer conversations, price per user or by usage, starting free with real meetings, trying it in your own work and integrations with your CRM and notes. For each point we explain why it matters and which question to ask the vendor.

Which questions should you ask a vendor of AI assistants?

Does a participant see or hear that the call is being recorded, and can I have a notice or consent request sent? Is Dutch among the languages for transcription and summaries, and can I switch language halfway through a conversation? In which country are my recordings, transcripts and emails stored, and which AI models get to see them? Does your data processing agreement apply to every plan, and which AI vendors are on the list of sub-processors?

How many AI assistants in the guide can you use or try for free?

Of the 14 AI assistants in our guide, 9 have a free plan and 5 can be tried for free, according to the vendor's site.

Sources

  1. Autoriteit Persoonsgegevens: Transferring personal data to the US (in Dutch)
  2. Autoriteit Persoonsgegevens: Data processing agreement (in Dutch)

Texts and sources checked on . The counts follow from the facts in the guide. Rules can change; the source prevails. This is an explanation, not legal or tax advice.

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