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What should you look for in an SEO tool?

An SEO tool helps you get found better in Google, but prices range from free to hundreds of euros per month. First check what you really need: keyword research, tracking rankings, checking your site or help with writing.

  1. Keyword data for the Netherlands

    Search volumes differ by country and language. A tool without a Dutch database leaves you guessing what people in the Netherlands search for, and then you write for the wrong terms.

    Ask the vendor

    Do you have a separate database for Google in the Netherlands, and how often are the Dutch search volumes updated?

    We do not have a filter for this yet. Ask the vendor.

  2. Working in Dutch

    Reports full of terms like crawl budget and canonical are easier to read in your own language. A Dutch app and help in Dutch save time if you do SEO alongside your normal work.

    Ask the vendor

    Are the app and the explanations in the reports in Dutch, and can I get support in Dutch?

    Show tools with an app in Dutch1 of 6 tool meets this

  3. What you spend per month

    The big SEO suites soon cost more than a hundred euros per month, while a small site often only needs a cheaper entry plan or a plug-in. Compare the price with how often you really open the tool.

    Ask the vendor

    What is the cheapest plan that lets me research keywords and track my rankings, and how much discount do I get for paying annually?

    Sort by lowest price4 of 6 tools have a public price

  4. Free plan for your own site

    For your own site you can often start for free, with a plug-in or a limited version that checks your site for errors. Only when you want to research competitors does paying become necessary.

    Ask the vendor

    What can I do for free with my own site, and which limits apply to audits and searches per day?

    Show tools with a free plan3 of 6 tools meet this

  5. Trying it before you are locked in for a year

    Whether an SEO tool suits you, you only notice once you have added your own site and a few competitors. A free trial without a credit card prevents you from rolling over unnoticed into an expensive subscription.

    Ask the vendor

    How many days can I try the paid plan for free, and do I have to give a credit card for that?

    Show tools with a free trial2 of 6 tools meet this

  6. Integration with Search Console and Analytics

    The real figures about your site are in Google Search Console and Analytics. An SEO tool that reads that data shows which pages already get traffic and where you are missing opportunities.

    Ask the vendor

    Can I connect Google Search Console, Google Analytics and my website, and which plan includes that?

    Sort by most integrations6 of 6 tools list integrations

  7. Where your site data is stored

    If you connect Analytics or Search Console, the tool gets insight into the behaviour of your visitors. Many SEO tools come from the US or Asia; then ask how the transfer of that data is arranged.

    Ask the vendor

    In which country is the data from my connected Google accounts stored, and on what basis does it leave the EU?

    Show tools with data in the EU1 of 6 tool meets thisMore about data in the EU

  8. Data processing agreement for connected data

    If an SEO tool pulls in data about visitors or customers, for example through Analytics or in client reports, the vendor processes personal data for you and under the GDPR you need a data processing agreement.

    Ask the vendor

    Does your data processing agreement also cover data from connected Google accounts, and where can I find the list of sub-processors?

    Show tools with data in the EU and a data processing agreement1 of 6 tool meets thisMore about the data processing agreement

Frequently asked questions about choosing SEO tools

What should you look for in an SEO tool?

Look mainly at keyword data for the Netherlands, working in Dutch, what you spend per month, free plan for your own site, trying it before you are locked in for a year, integration with Search Console and Analytics, where your site data is stored and data processing agreement for connected data. For each point we explain why it matters and which question to ask the vendor.

Which questions should you ask a vendor of SEO tools?

Do you have a separate database for Google in the Netherlands, and how often are the Dutch search volumes updated? Are the app and the explanations in the reports in Dutch, and can I get support in Dutch? What is the cheapest plan that lets me research keywords and track my rankings, and how much discount do I get for paying annually? What can I do for free with my own site, and which limits apply to audits and searches per day?

How many SEO tools in the guide can you use or try for free?

Of the 6 SEO tools in our guide, 3 have a free plan and 2 can be tried for free, according to the vendor's site.

Sources

  1. Autoriteit Persoonsgegevens: Transferring personal data outside the EEA (in Dutch)
  2. Autoriteit Persoonsgegevens: Data processing agreement (in Dutch)

Texts and sources checked on . The counts follow from the facts in the guide. Rules can change; the source prevails. This is an explanation, not legal or tax advice.

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