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What should you look for in a social media scheduling tool?

You choose a social media scheduler on the channels it really supports, how the price grows with your number of channels or brands, and whether clients or colleagues can approve posts. Also check where your inbox and statistics end up.

  1. Price per channel, brand or user

    Schedulers charge in very different ways: per connected channel, per brand or workspace, or per user. Three Instagram accounts often count as three channels, so work it out with your real number of accounts.

    Ask the vendor

    Do you charge per channel, per brand or per user, and does each Instagram or LinkedIn account count separately?

    Sort by lowest price2 of 6 tools have a public price

  2. What the free plan schedules

    Free plans often have a maximum number of scheduled posts per month or per channel, and some leave out LinkedIn or X. Check whether your most important channel is included.

    Ask the vendor

    How many posts per month can I schedule for free, and on which channels does the free plan not work?

    Show tools with a free plan2 of 6 tools meet this

  3. The channels you use

    Not every scheduler publishes directly to TikTok, Threads, Bluesky or Google Business Profile, and for some channels you only get a reminder to post yourself. Check it per channel.

    Ask the vendor

    Does the tool publish to all my channels itself, including carousels and videos, or do I only get a notification for some?

    Sort by most integrations6 of 6 tools list integrations

  4. Approval by client or colleague

    If you work for clients or with a team, you want someone to be able to review and approve a post before it goes live, without that person needing a paid seat.

    Ask the vendor

    Can a client review and approve posts without their own paid account, and can I see who approved what?

    Show tools with a plan for SMEs6 of 6 tools meet this

  5. Inbox and statistics in the EU

    A scheduler stores not only your posts, but also comments and private messages from your followers and the access to your accounts. Many schedulers come from the US; check where that data is stored.

    Ask the vendor

    In which country are my posts, inbox messages and statistics stored, and under which arrangement do they go to the US?

    Show tools with data in the EU1 of 6 tool meets thisMore about data in the EU

  6. Data processing agreement for your inbox

    If you answer private messages from customers through the scheduler or manage accounts for others, the vendor processes personal data on your behalf and a data processing agreement belongs with that.

    Ask the vendor

    Do you offer a data processing agreement for the messages and comments that go through your inbox, and which sub-processors get to see them?

    Show tools with data in the EU and a data processing agreement1 of 6 tool meets thisMore about the data processing agreement

  7. Planning a month ahead during the free trial

    Whether a scheduler suits you, you only notice once you have scheduled a few weeks of posts and see the first statistics. Watch out for limits during the trial, such as a daily limit or no bulk scheduling.

    Ask the vendor

    Which features and limits apply during the free trial, and will my scheduled posts still be published when it ends?

    Show tools with a free trial4 of 6 tools meet this

Frequently asked questions about choosing social media schedulers

What should you look for in a social media scheduling tool?

Look mainly at price per channel, brand or user, what the free plan schedules, the channels you use, approval by client or colleague, inbox and statistics in the EU, data processing agreement for your inbox and planning a month ahead during the free trial. For each point we explain why it matters and which question to ask the vendor.

Which questions should you ask a vendor of social media schedulers?

Do you charge per channel, per brand or per user, and does each Instagram or LinkedIn account count separately? How many posts per month can I schedule for free, and on which channels does the free plan not work? Does the tool publish to all my channels itself, including carousels and videos, or do I only get a notification for some? Can a client review and approve posts without their own paid account, and can I see who approved what?

How many social media schedulers in the guide can you use or try for free?

Of the 6 social media schedulers in our guide, 2 have a free plan and 4 can be tried for free, according to the vendor's site.

Sources

  1. Autoriteit Persoonsgegevens: Transferring personal data to the US (in Dutch)
  2. Autoriteit Persoonsgegevens: Transferring personal data outside the EEA (in Dutch)
  3. Autoriteit Persoonsgegevens: Data processing agreement (in Dutch)

Texts and sources checked on . The counts follow from the facts in the guide. Rules can change; the source prevails. This is an explanation, not legal or tax advice.

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